Page 4 Advertisements Column 2

Press, Volume L, Issue 14983, 2 June 1914, Page 4

"YOU CAN'T IMPROVE ON --'NxVTURE.-' and Martell's Braudy is a spirit after Nature's own heart. Two centuries of stbsolnte purity gives Martell's orido of placo. • 8

Some Facts and a Moral eWENTY-FIVE years ago a good bicycle cost £25 new. About that time bicycles began to be advertised in ihe general Press instead of in the cycling papers alone. By spending large sums in adverlising, bicycle manufacturers were able to reduce the prices—first by 50% at one stroke; and even after that by -mailer degrees. Such inventions as the player-piano, the vacuum cleaner, and similar articles requiring expensive machinery to make them could not be told at popular prices if it were not for the large output made possible by Advertising. If Advertising makes these things cheap, is it not obvious that the same thing must apply to advertised commodities in general? The Manufacturer of advertised goods v compelled ,in self-protection, to keep up the quality of them: otherwise he would lose his trade. If oral The Advertisements in this paper are your best and safek shopping guide. They show you where Quality end Good Value are to be found.