Page 4 Advertisements Column 3

Press, Volume L, Issue 14979, 28 May 1914, Page 4

I .. . ' Seme Facts and a Moral eWENTY-FIVE years ago a goe<3 bicycle cest £23 new. About lha» lime bicycles began to be advertised in tbe general Press inslead of in the cycling papers alone. By spending large sums in advertising, bicycle manufacturers were able to reduce the prices—first by 50% at one stroke; and even after that by smaller degrees. Such inventions as the player-piano, the vacuum cleaner, and similar articles requiring expensive machinery to make them could not be told at popular prices if it were not for the large output made possible by If Advertising makes these things cheap, is it not obvious that the same thing must apply fo advertised commodities in general? The Manufacturer of advertised goods is compelled, in self-protection, to keep up the quality of them: otherwise he would loss his trade. Moral The Advertisements in this paper are your best and safest shopping guide. They show you where Quality and Good Value are to be found.