Page 2 Advertisements Column 1

Press, Volume XLIX, Issue 14844, 9 December 1913, Page 2

Model Frocks at I Greatly Reduced Prices It is not often that the most exclusive model frocks from England anc * F rance are off ere d at reduced prices. But our buyers secured £&sffi!skp-\ these from the manufacturers at a substantial discount off the cost . of production ; and, as the season is well advanced, we are determined to clear them at once. They are the most charming styles in lovely soft fabrics, such as crepe de chene and charmeuse, and " Jlgm j:J W e are offering them at fully one third off the regular prices and, jilfeliiLZ/ in some cases, the reductions are even larger. There is only one ' of each style, so an early visit is advisable. ffilly iI If mi Mole and Grey Crepe de Chene Frock, collar i each Silk Crepe de Chene Frocks, in purple ■ fAUM V I fill}/ and V front of lace, silk lined through- and dove ; long sleeves and high collars, Rlffit*! nflllil out, draped skirt— trimmed floral silk, veiled chifion— g jttVg :IM j! ; . Special Price 65/- Special Price 63/----dlvW Iγ W Golden Brown Silk Crepe de Chene Frock, *> J I Kavy Bedford Cord Frock, collar front and high cellar and long sleeves, trimmed 8/ "sleeves trimmed lace and Paisley silk, . fancy s. Ik and ninon, lined silk through]ffl draped skirt, silk lined throughout— ou t— vfcwllwl Special Price 79/S Special Price «5/jB i each Silk Crystaline Frocks, in gold, grey. I tiff J 'ft Golden Brown Frock, in satin cbanneuse, and champagne; bodice, over sleeves, 1 ■ <p /I lined satin; collar, cutfs and vest of and tunic of broche. tucked net front (as i v "l i] white cloth— ' illustration) — &> Special Price 95/- • Special Price 67/6 Silk Moire Frock, m old gold : -with collar. Cerise Crepe de Chene Silk Frock, hand em- bt , lt and tunic o f oriental silk, lined silk, broidered collar, edged hand-made lace, tunic s ] illt lined cream satin- Special Price 90/Special Price 90/Saxe Blue Satin Charmeuse Frock, trimmed Ctepe de Chene Dress, in saxe, plain and large buttons and loops, satin collar, broche ; braided skirt, fish tail train— long sleeves and front trimmed lace— \ Special Price 72/6 Special Price £4/fBEATH & CO. LTD. ESSES Christchurch

FOOT-FORM FOOTWEAR —FOR FADDY FOLK— You can be sure that the beautiful, distinctive, made-to -order appearance of Foot-form Footwear, •btainable at this Store, is more than skin' deep. It's never-lowered standard of quality guarantees you the use of only the very highest quality and skill in every inside, as well as outside, detail of Footwear Production. FOR WOMEN V FOR MEN PATENT BUTTON BOOTS.Suede- PATENT DERBY BOOTS, Tops Pearl Buttom. •■ Medium, Round,, or Pug Toes. r ..:'.■■ .■ • •■■■•. , " ' , very.smart.. PATENT COURT SHOES. Bows OXFORD or DERBY SHOES, in or Buckles, very chic. ;' " ■. Patent, Box, or. Willow Calf, PATENT DERBY or BUTTON V 1 , : SHOES. - « GLACE DERBY SHOES. Wei- BOX CALF and WILLOW CALF ted Soles, all shape*. DERBY BOOTS, solid business . boots.. - —'' ;..,■ ' ■ O ■-.■'■'■ . ■■ ma^ 117 CASH EL STREET (opp. Ballantynes) C 8447— *SO* ■ ■■ ■' ■"-*' ' ; ' '"' ■' "' ■ ' - "'

Mr. Businessman Isn't it a fact that the best business firms in this or any other town are thoughtful and continuous newspaper advertisers? You know there is but one answer to this question, and that is in the affirmative. Perhaps they are good advertisers because they are good business men, or they may be successful in business because they are good advertisers—either way, success in business and good advertising go hand in hand. And it is good advertising that's really necessary—strong, straightforward talks about your stock, your methods and your business. When placed in a medium of wide circulation among those whom you wish to reach, this kind of advertising PAYS, and it is the only kind which does. And by-the-way. Are not the above-mentioned " good business men " regular advertisers in " The Press ?" Of course they are,, and most of them require little or no urging to attend to this part of their business with care and regularity We know it pays them, atd so do they, and they are enthusiastic over the opportunity afforded them in being able to secure space in a paper which not only covers the entire field in this city, but in all the suburbs and country districts surrounding. - , Wouldn't it be well worth your time and trouble to investigate what can be done along the line of. "business boosting "by the same means ? We should be glad to talk it over with you any time. "The Press ,9

"EPERIENTIA DOCET" is an old saw, and experience of 200 years has taught people that Martell's is the Brandy of unbeaten quality. 23