A KING OF ADVERTISING.

Press, Volume XLIX, Issue 14839, 3 December 1913, Page 9

A KING OF ADVERTISING.

"Politics, law, divinity—everybody's doing it!" This is the opinion of Sir Thomas Dewar with rejjard to advertising, delivered in-public at the Savoy Hotel last nijjht before a distinguished gathering (says the London "Daily AlaiT , ot October 21st). Tho occasion ■was a complimentary dinner and the presentation of a portrait, painted by Mr Solomon J. Solomon, R.A., to Mr Thomas J. Barratt, to mark his twentyone years' chairmanshiy and managership'of Messrs A. and i\ Pears. The portrait, which was exhibited at this year's Academy, was presented on behalf of the company's shareholders. The entire business life of Mr Barratt has

b«en n proof of the value of trad? advertising, and this wa* emphasised by every speaker (adds the "Mail' , ). "The prophet without honour is tho man who doesn't know how to advertise " declared Sir Thomas Dewar. On his nght came appreciative applause from Sir Thomas Lipton. Tho remarkable naturo of such advertising as has mndo Pears' soap famous was dwelt on Mr Barratt's love for the artistic, his abhorrence of vulgarity, and his original methods. Mr Barratt, in his reply, said people had the idea that advertising put up the cost of the article. His experience had nrovod to tKo contrary. Advertising pnabJed one to got snch results that the compensation much more than justified the outlay. A pood article, well advertised. wa9 tho Touwction of most modern fortunes. In the case of Pears' soap they had> despite tho money sptvnt oi Bdvertisinjj. redn~r«d tho cost of production by 40 per cent.