NEW ZEALANE CHEESE ON EXHIBITION IN LONDON.

Press, Volume XLIX, Issue 14839, 3 December 1913, Page 12

NEW ZEALANE CHEESE ON EXHIBITION IN LONDON.

(By D. Cuddie, in tho "Journal of

Agriculture.")

New Zealand cheese has been well advertised in London on two separate occasions during the last six weeks, 'i'iio nr«t instance to wliich 1 refer was when, the seventy-six crates of cheeso sent Home from the last Dunodin Winter SJjow were displayed in a Tooley street store under the direction of the High Commissioner for New Zealand. Tno second display comprised fourteen untried of A'ew Zealand cheese at the dairy show held in the JRoyal -Agricultural Hall. London, from the 21st to the 24th October last. The Dunedin Show cheeso was sent Home at the suggestion of the Department, and included practically the whole of the factory cheese staged at tho last winter show held in the southern city. It was of very tine quality. The object in view \tjea to demonstrate to produce merchants and others at Home what Now Zealand could do in the way of manufacturing a. high-class article * under favourable conditions. Cabled information since received indicates that this end has been gamed, the .-cheese having been favourably spoken of by those who examined it, and commented upon as being close to that- of English make. The cheeso displayed at the dairy show at Islington was entered for competition in the. colonial classes by dairy companies in New Zealand. Early in this year tho Department circularised a number of companies and pointed out that cheese entered at this show would act as a splendid advertisement for New Zealand, as it would bring our produce prominently before those who visit this, function from all parts of England and 'Scotland. Here, again, New Zealand cheeso has come m for exceedingly favourable comment, the prize--taking entries being all from this Dominion. The total numbor of entries in the class was twenty-four, and'the awards were as follows:.— Tariki Dairy Co. ... First Kaupokonui Dairy Co. ... Second Hawera Dairy Co. ... Third Taratahi Dairy Co. ... Commended Mangaramarama Dairy - Co. ... . ... Reserve

Fuller particulars regarding both these displays will no doubt reach New Zealand in due course, and there should oo some interesting items for our dairy companies and others who take- an interest in our important cheeeo industry. The value of such displays can hardly be _ overestimated, serving as they do to advertise our produce widely, and also to domonstrato tho fact that the cheesomakers of this country can turn out a product of very high quality when they are given an opportunity of doing so. Of even greater importance to the Dominion, however, is tho lesson to be learned at this end from tho success which has attended these exhibitions of our cheese in London. When wo remomber that the whole of this cheese was made from milk which had received proper care and attention on the farms from which it came, and that on this account it was selected by the various factory managers for the manufacture of these exhibits," it is a "featbor in the cap" ,of those farmers who delivered the milk to the factories. On tho other hand, the makers of the cheeao deserve much credit, because they have proved in a most emphatic way that when they aro given raw material of sound and good flavour they can without doubt do their part in turning out a first-class article.

The main lesson wo can learn from these successes is that if all milk suppliers would give their milk the utmost care and attention from the time it is drawn till delivered to tho factories, the makers would then be able to manufacture a product' which would enhance New Zealand's name for Chodtlar cheese, and in turn increase the market value of our output. As demonstrating this fact it may bo mentioned that the three price-tak-ing . lots of cheese meniionwl above have been sold for JXte, Sss, and 80s per hundredweight respectively. -The ManRaramarama entry brought 72s per hundredweight, and the balance 70s. The prices realised for tho Dunedin Show cheese have not been ascertained. These figures constitute a record for the Dominion,' and their circulation should have tho effect of encouraging dairy farmers and factory managers throughout the country to put forth their best efforts to turn out a cheese of similar quality.