An Expert Advises Women How To Buy And Apply Perfume

Bay of Plenty Beacon, Volume 14, Issue 83, 9 January 1950, Page 5

An Expert Advises Women How To Buy And Apply Perfume

Most women today use perfume as Bay of Plenty retailers admit but few know how to choose them perfume. According to one expert there are two correct ways to select perfume. If you are a woman, smell it and see if you like the odour. If you are a man with an anniversary in mind, talk about it. Discussing the man’s point of view, the expert says: “You had better find out what she likes, because if she does not like what you buy she is not going to wear it, whether you like it or not. Women are very firm about this.” He is equally definite when advising women abdut the best way to choose a scent. His first “don’t” —never go around pulling stoppers out of bottles and sniffing.

“When you sniff at a bottle,” he says, “all you can smell are the top notes, not the whole perfume.” He advises persons in search of scent to squirt a free sampling on the palm of the (clean) hand. Go away for a while, and after several hours see if you like the way it smells.

Now, then, where to apply perfume? The expert considers it has been pretty well established that perfume is best applied where “body heat is most noticeable.” His own personal selections are the crease at the elbow, just below the decolletage and the palms of the hands, the latter being ones, most people overlook.

“People persist in daubing around the ears,” he points out “and there’s not much point in that. They also like to perfume the backs of their hands and their wrists, but there is not much of a heat concentration at ei ( ther„of those points.