Women Rivalled By Men At Sales Ln London Stores

Bay of Plenty Beacon, Volume 13, Issue 59, 2 March 1949, Page 3

Women Rivalled By Men At Sales Ln London Stores

For some of the London stores this month’s sales are the first return to the bi-annual event of prewar days. Selfridges reported the shopping was like Christmas all over again.

Normally, 80 per cent of men’s clothes are bought by women, but this sale brought in the men themselves, not just at lunch hour, for ties reduced from 3s 3d to 2s 6d, summer underwear at 3s 8d a garment, tunic shirts at 25s 2d. In the household department SSC sets of three aluminium pans, normally 18s Sd went for 5s lid on the first day.

Coats were the most popular bargains at' Debenham and Freebody, many of them at half price. Furs, with a general tendency to drop in price, were sold at such reductions as £775 to £3BB for a Persian lamb coat; £278 to £139 for brown Indian lamb: moleskin from £261 to £l3O. The interest in furs was indicated by the buying of popular-priced coats, all at 10 to 20 per cent reductions, at the opening of the National Fur Company’s sale. Woollen materials, chiefly coatings and Scottish home-spuns, are

selling at half price and half coupon rating at Marshall and Snelgroves, and as the sale draws to a close at this shop some advanced spring blouses —featured as Quaker girl blouses—were on sale, anticipating the predicted popular suit season.