NEW INVENTION
Permanent Waving* At Home Hairdressers in the Bay of Plenty, for whom permanent waving is a major source of income, are apprehensive at the possible effects of the arrival in New Zealand of the home permanent waving machines which have flooded the markets in America and Britain and have now reached Australia. Procurable at a low cost, these machines enable women to give their hair a lasting wave. It is anticipated that the first of the machines will reach New Zealand shortly, and the one which is expected to be first on the market is being manufactured by a famous safety razor company. Sales of this machine are stated to have exceeded millions in America alone. There are two main “kits” with which Britain is to make her nationwide attack on the permanent wave front. Each consists of waving lotion, finishing lotion, ,end tissues and curlers. It is claimed that, without heat or any other equipment, any woman can give herself a permanent wave at home which will last up to six months. In Britain the most popular of the kits will cost 16/8, with refills at 8/4.
Whether this new invention will have any serious effect on women’s hairdressing as a business remains to be seen. A professional hairdressers’ development group recently formed in Britain has said that the experience and skill of the hairdresser or stylist is irreplaceable and will still be in demand. This argument is supported by its statement that in America the new home “perms” have resulted in making the public more hair-conscious and have increased the trade of the hairdresser.
One Bay of Plenty beauty specialist said that many women will not care to take the risk, and that the trade believes that it will be as much in demand as ever for various treatments and “running repairs.” One thing which is certain, however, is that before very long New Zealand women will be able to buy home permanent waving sets, which will apparently last for years at a cost less than that of one permanent wave today, and for which the only maintenance cost will be for liquid refills.
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https://paperspast.natlib.govt.nz/newspapers/BPB19490119.2.7.2
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Bay of Plenty Beacon, Volume 13, Issue 43, 19 January 1949, Page 3
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358NEW INVENTION Bay of Plenty Beacon, Volume 13, Issue 43, 19 January 1949, Page 3
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