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>lf* ' m • / ma \ ' m mm m W mm 9 \C$ S A CLASSIC mm RE6D L, M iSS WM 1 \ You'll declare it the most distinctive, most all-round wearable coat you’ve ever had ! New rounded shoulders to slip easily over a suit ; weltseamed yoke to bracket the fiarihg back-fullness ; Byronic collar for ,Y‘ - * ... a touch of poetry. The colours are simply lush in downy soft, chevronnedcut velour. Poetically; Classic. Ready for you early autumn * t Distributed by BRIDGERS WHAKATANE The Strand Phone 13m

/df/kd «ks im mm ISIS IK! Hit [IHH StMtlS “From shoulder to hip the silhouette hugs you in one close grip,” says Faslii'on. It calls for a perfect bosom, slender midriff, and tiny waist. “They’re yours in a matter of minutes l”. . . says Berlei. Since the first faint whisper of the new look, Berlei designers have been working on bras to mould, the torso to the new feminine ideal ... without sacrifice of ease, comfort or health. And how gloriously they have succeeded ! Through sheer perfection of cut and fit (seven ‘contour’ fittings in different sizes) . . . without* fight straps, rigid honings or other merciless means ... a Berlei-bra makes the new look yours. w ms yvm > * • xszmz, % ** * * vWKiW^*^'' aSIXwSOeiCeK - \\:l \\ ;j r li 'VSSgi?" i W 7 TYPE-FITTINGS, ONE OF WHICH 6 FAITHFULLY YOURS m f\

Permanent link to this item
Hononga pūmau ki tēnei tūemi

https://paperspast.natlib.govt.nz/newspapers/BPB19490112.2.45.3

Bibliographic details
Ngā taipitopito pukapuka

Bay of Plenty Beacon, Volume 13, Issue 40, 12 January 1949, Page 7

Word count
Tapeke kupu
217

Page 7 Advertisements Column 3 Bay of Plenty Beacon, Volume 13, Issue 40, 12 January 1949, Page 7

Page 7 Advertisements Column 3 Bay of Plenty Beacon, Volume 13, Issue 40, 12 January 1949, Page 7

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