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Bay of Plenty Beacon, Volume 10, Issue 11, 14 August 1946, Page 2

“There are some things I can do without at a pinch,” he told the tobacconist. ‘but baccy’s not one of them. I clinched smoking once for a month. Thought I might be better without it. I wasn’t. After all, there’s not so many joys in life, so why cut out one of the best of the bunch? Smoking gives me more solid comfort and enjoyment than anything else, and as I smoke ‘toasted’ I reckon I’m on the safe side.” “Too right you are!” agreed the tobacconist heartily. ‘There’s no nicotine in it to signify. Toasting does the trick! Why are Cut Plug No. 10 (Bullshead), Cavendish and Navy Cut No. 3 (Bulldog) in almost everybody’s pipe? While Riverhead Gold and Desert Gold are reckoned the finest cigarette tobaccos going! In a word, ‘toasted’s’ first favourite with smokers everywhere, and every year sees a huge advance in the factory output.” “You can’t keep a good man down,” laughed the other chap, “and you can’t keep a good thing down either.”