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Bay of Plenty Beacon, Volume 10, Issue 10, 12 August 1946, Page 7

A bit about beer and baccy! The British working man (vide latest statistics) drinks only half as much beer as he did forty years ago, but spends four timgs as much on tobacco. The increased consumption of the weed is world-wide. The rush and tear of modern life is doubtless responsible. People’s nerves are keyed up as never before, and good tobacco, with its soothing, calming influence, is a necessity. Here in New Zealand the demand for it has expanded enormously, especially since the appearance of “toasted,” which splendid tobacco is out-dis-tancing all its competitors in the race for popularity. No need to tell what toasting does! Everybody knows that it not only enhances flavour and aroma but, by eliminating the nicotine, renders “toasted” safe for even the immoderate smoker. The five celebrated brands, Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog), Riverhead Gold and Desert Gold, may be said without fear of contradiction to have fairly captured the market.