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Bay of Plenty Beacon, Volume 10, Issue 7, 5 August 1946, Page 6

“No, chewing is not a refined’-hab-it,” said the wholesaler to the reporter, with a laugh, “but it’s going out. ’Most everybody smokes now. Where docs all the tobacco come from? Why, chiefly from America, of course. But other countries contribute, and it’s astonishing what a lot of toasted New Zealand tobacco goes up in smoke! The true toasted, of course, I mean. The manufacturters turn it out by the ton, and the bigger the output the greater the demand, seemingly. Why so popular? Well, to begin with, the quality’s O.K. There’s nothing like it! Secondly, the toasting purifies—eliminates the nicotine, and makes these brands perfectly safe to smoke. ,You can’t overdo it with the genuine toasted—Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead GoJs and Desert Gold. How is the toastirtf* done? Sorry, but I can't tell you. That’s the manufacturer’s secret. But I’ve seen the process at the factory. Wonderfully ingenious!” The scribe, well satisfied with his ‘story’ shut up his note-book and vanished.