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Bay of Plenty Beacon, Volume 10, Issue 2, 22 July 1946, Page 6

“For ladies only”! Railway people say carriages labelled thus—originally provided because so many ladies preferred to keep themselves to themselves when travelling—are no longer popular with members of the gentler sex who, when making their reservations, now generally book seats in the smoking compartments of long-distance trains. Many do so, -doubtless, because they intend to smoke themselves; but others simply because they “love” the aroma of tobacco. Well, there’s seldom anything offensive in tobacco smoke now, owing to the fact that smokers prefer in the great majority of cases, brands far superior to those formerly in vogue. For this change in the public taste “toasted” is unquestionably largely responsible, as the ever-growing demand for the famous (and only genuine) toasted brands, Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog), Riverhead Gold, Desert Gold, and tailormades, so conclusively proves. These are not only the purest tobaccos—being toasted—but the most soothing and delicious. All toasted! No sore throat, no cough.