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Bay of Plenty Beacon, Volume 9, Issue 97, 10 July 1946, Page 7

Austin Freeman, creator of "Dr. Thorndyke," who as a crime investigator rivals Sherlock Holmes himself, says his favourite smoke is the after-breakfast one. Plenty will agree with him, but some may ask: "How about the after-lunch pipe, the after-dinner pipe, and the pipe before turning in?" Fact is, a smoke is always welcome to a smoker. "I vow and believe," wrote Thackeray, "that tobacco has been one of the greatest comforts of my life." But just as it is not all gold that glitters, it's not all tobacco that's as good as it's cracked up to be. Inferior brands may satisfy those who are not critical, but the smoker who -knows what's what and values his health—must have the best. Hence the ever-expanding demand for "toasted" i.e., Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog), Riverhead Gold, Desert Gold and tailormades, which combine a beautiful flavour with a fascinating bouquet, while their extraordinary purity (due to the manufacturers' exclusive toasting process) renders them harmless even to the smoker who is always smoking !