Page 7 Advertisements Column 2

Bay of Plenty Beacon, Volume 9, Issue 80, 29 May 1946, Page 7

Pipe smoking is said to be increasing in New Zealand. Yet according to “the trade” there is no falling off in the consumption of cigarettes—quite the contrary, in fact, especially now that most cigarette smokers “roll their own.” Enemies of the weed have long been hoping and prophesying that smoking will “go out” like snuffing. The wish is doubtless father to the thought, but statistics tell another story. Brands of tobacco are almost as numerous as flies in summer, and the race for popularity is fast and furious. But leading the field is “toasted,” with its sweet, cool, mellow fragrance—an easy winner! It’s the toasting that does the trick! This process (the manufacturer’s own) it is that eliminates part of the nicotine and makes this favourite tobacco safe for even the smoker whose pipe or cigarette is “always in his mouth.” The five genuine toasted brands, Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold, richly merit the appreciation in which they are held; also toasted tailormaclesr-

STAMPS WANTED. PIM’S pay £1 each for Blue Boy Health Stamps. Illustrated buying list FREE. PIM’S Queen Street Auckland. 193