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Bay of Plenty Beacon, Volume 9, Issue 59, 5 April 1946, Page 7

When do you have the first smoke of the day? Chaps there are who light up as soon as they tumble out the blankets in the morning, but'tlsf majority wait until after breakfast. Perhaps they are of the same opinion as the man who said: “The true function of food is to prepare the palate for tobacco”? It really doesn’t matter “when” you smoke. It’s “what” you smoke that counts. Good tobacco is generally more beneficial than otherwise; bad (impure) tobacco causes shortness of temper, irritability, “nerves,” heart and throat trouble. The world’s purest tobacco is New Zealand’s own “toasted.” Toasting (the manufacturers’ special process) is a wonderful purifier. It clears up the deadly nicotine in the leaf so that you can smoke any of the five (and only genuine) toasted brands, Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, River head Gold and Desert Gold, also tailormades, from sunup to sundown without getting a burned tongue or irritated throat. All toasted, and no sore throat, no cough!