Page 3 Advertisements Column 2

Bay of Plenty Beacon, Volume 9, Issue 40, 1 February 1946, Page 3

Tobacco always a joy of the smoker is never, perhaps, better ap,prcciatetl than on a long railway journey when one has, perforce, to remain a prisoner for hours at a time. Such is the beneficient influence of the wee'cl that it will relieve even tlie tedium of travelling. But on a long journey you want a brand you can smoke all day witlvout tongue, throat or nerves, suffering. “Where is such tobacco obtainable?” you may ask, Why, at any tobacconist’s! Ask for Riverhead Gold, Navy Cut, Cavendish Cut Plug No. 10 or tailormades.’ They are all good, and the secret of their marked, superiority is that unlike all other tobaccos, they are toasted. This process gives them their won r derful flavour and fragrance and—more important still!—largely neutralises the nicotine in the leaf, thus rendering them absolutely safe to smoke—even to excess! You cannot say that of the imported brands, some of them full of nicotine, and bound to affect, the health if used habitually because, as any doctor will tell you, nicotine is a poison.