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Bay of Plenty Beacon, Volume 9, Issue 2, 31 August 1945, Page 3

"O.K n " said the weed merchant. "There's lots of brands ol' tobacco J as you say but in a manner of speaking you can divide them broadly into two classes —the toasted and the untoastecl. Yes_ and I'll tell you something more —once you take to toasted—the real tiling, mind—you won't care a row of pins about the un,no matter what the brand is." The -customer looked thoughtful. "Can toasting really make all that difference?'' lie ventured. "It can- —-and it does!" declared the tobacconist emphatically. "The toasting of tobacco is one of the most ingenious and efficient processes as 3 r et invented. What, does it do? Why 5 it cuts out the nicotine and at the same time gives this tobacco that clean sweet fragrance Smokers love. You can smoke any amount of it with safety—and my word, you enjoy every whiff!" "1 must certainly have a packet," laughed the "a small one just to try it out." "You'll want a big one next prophesied the tobacconist, "You wait and sec."