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Bay of Plenty Beacon, Volume 8, Issue 96, 7 August 1945, Page 3

"Twenty cigarettes a day?" laughed the tobacconist. "That's nothing! Why, some of my 'regulars' smoke twice as many and one of 'em smokes a hundred!" "He must be a whale for them!" murmured the customer. "Well a hundred's plenty " admitted the tobacconist "but a whole lot dcpluls on the tobacco— even twenty a day's too many if you smoke the wrong brand. I smoke cigarettes myself—heaps of 'em —but they don't, hurt me worth a cent, because my favourite's; Riverhead Gold and as that's toasted with hardly any nicotine in it I'm as right as rain! It's toasting that cleans up the nicotine." "Isn't there another toasted cigarette tobacco?" queried the customer. "There isj" said the tobacconist. '"Desert Gold: — Al at Lloyd's—so are the three other toasted brands: Cut Plug No. 10 (Bulbhead) Cavendish and Navy Cut No. 3 (Bulldog); also Riverhead Gold and Desert Gold tailormades. Fact is, smokers are a jolly sight more particular than they used to be. Must, have the best now! —and they find it in toasted." So that's how one more convert to toasted was made!