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Bay of Plenty Beacon, Volume 8, Issue 79, 8 June 1945, Page 3

What's this? Nearly 50 per cent, of smokers in the Old Country being slowly poisoned by nicotine? That's what a Harley Street specialist says anyhow, and if it's true of England it's true of other parts of the world t because tobacco loaded with nicotine is found everywhere although there is far less evidence of it in New Zealand than in other countries for most smokers here nowadays smoke "'toasted," which ? grown and manufactured within the Dominion contains less nicotine than any other tobacco in the world, for the simple reason that the manufacturers' own toasting process—the only one, remember —so neutralises the nicotine in the leaf that most of it vanishes. There's no "bite" left in it. Does toasting do anything more than purify? Most assuredly it does! The peculiarly delicious bouquet of these blends, as well as their unforgettable flavour, are largely due to toasting. Hence the ever-in-creasing demand for Cut Plug No. 10 (Bullshead)., Navy Cut No. 3 (Bulldog), Pocket Riverhead Gold and Desert Gold: also tailormades. All toasted, and no sore throat, no cough!