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Bay of Plenty Beacon, Volume 8, Issue 61, 3 April 1945, Page 3

"In mid-Victorian days," writes Dr. Ernest Chatemore in a medical journal "doctors seemed to regard smoking with less favour than does the modern practitioner, who, while recognising that tobacco may some- 1 times prove highly injurious, nevertheless contends that when this, happens the smoker is generally himself to blame for failing to exercise more discrimination in his choice of brands. Impure tobacco, i.e., tobacco with a high nicotine content., is certainly to be avoided, but if really good it may benefit the smoker } for it dispels worry ami may prove very helpful in assisting mental effort," Hut really pure tobacco is not so common as may lie supposed. Tortunately for New Zealand smokers our Dominion is the home ol "toasted " famous throughout the land for its' exquisite purity and comparative freedom from nicotine, v ated by the toasting process in the course of manufacture. For llavour, fragrance and all-round excellence "toasted" stands alone. Ask for anj of the six genuine toasted brands, Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold, Desert Gold and Pocket Edition a and you'll avoid imitations.