Page 3 Advertisements Column 3

Bay of Plenty Beacon, Volume 8, Issue 42, 23 January 1945, Page 3

IN HALF THE TIME and Less than Half the Work THE BOOTHMAC HAY PRESS SAVES WORRY! f, ENQUIRE NOW BOOTHMAC No. la HAY PRESS! BOOTH, MACDONALD & CO. LTD. Branches throughout New Zealand LET US KNOW YOUR REQUIREMENTS EARLY. Important: No permits are required for the purchase of N.Z. made Farm Machinery. District Agent A. G. NELL, 'PHONE 12S, TE TEKO POSTAL ADDRESS, ONEPU, R D„ WHAKATANE*

THIS LITTLE BERLEI WENT TO WAR ""f ———* » /./V: Just as you were enjoying the freedom of this all-elastic, featherweight Berlei, we all went to war. Rubber went too, and so the i making of this little Berlei ceased. Its freedom-for-action rubber went into action to fight for freedom. Alas, nothing takes the place of rubber in a corset. More intricate cutting and fitting of panels in a Berlei do compensate- but only if the exact figure-type fitting is obtainable. But our making battledress makes for a chronic shortage of Berleis everywhere. f 'fv \ Like a true Briton you have accepted the hardship Vl without complaint. Forbear just a little longer. _| A Berlei executive is in America now, investiga- ===* ting synthetic rubber. Berlei hopes very soon to reward your patience. Freedom-in-a-Berlei will I J come when Freedom is won —and maybe sooner! ' ' Thanks are due.'.. I We would like to express our gratitude, to the many women who have \jg- V)j J helped mitigate our labour shortage—especially those who, without manpower direction, gave up their leisure and voluntarily undertook /pn the regular hours of work at Berlei. Their labour has been of real i/?r ■ service to the community—producing not only foundation garments, //I H but also huge quantities of battledress and other apparel for the y VvJL I fighting forces. We thank them.

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