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Bay of Plenty Beacon, Volume 8, Issue 42, 23 January 1945, Page 3

A prophecy that's coming truer every day! When Lord Craigavon visited this country, years and years ago now, he of course sampled our toasted tobacco and pronounced it good: and he added that in his opinion it had a great future before it. Since those days toasted has made such astonishing strides that it has out-stripped all its and actually got on leve: terms Avith the imported article! Everywhere throughout New Zealand, from the farthest North to the farthest from the East coast to the West •T j you II find -toasted' on sale. There's a rare charm about this' beautiful ■tobacco which differs from all others., not only in flavour and aroma, but in its comparative harmlessness due to the toasting of the leal' and the. subsequent elimination of the nicotine in it. This ingenious and efficient process is the manufacturers' own. The onlj' genuine toasted brands are Cut Plug No. 10 (Bullshead) Navy Cut No. (Bulldog), Cavendish Pocket Edition, Riverhead' Gold and Desert Gold. If you want pure and wholesome tobacco, smoke toasted. It will never let you doiwn.