Page 3 Advertisements Column 2

Bay of Plenty Beacon, Volume 8, Issue 41, 19 January 1945, Page 3

IN HALF THE TIME and Less than Half the Work THE BOOTHMAC HAY PRESS SAVES TIME, WAGES AND WORRYI now BOOTHMAC No. la HAY PRESS f BOOTH, MACDONALD & CO. LTD. Branches throughout New Zealand: LET US KNOW YOUR REQUIREMENTS EARLY. Important: No permits are required for the purchase of N.Z. made Farm Machinery. District Agent A. G. NELL, 'PHONE 12S, TE TEKO POSTAL ADDRESS, ONEPU, R.D., WHAKATANE.

THIS LITTLE BERLEI WENT TO WAR ) Just as you were enjoying the freedom of this all-elastic, featherweight Berlei, we? all went to war. Rubber went too, and so the making of this little Berlei ceased. Its freedom-for-action rubber went into action to fight for freedom. Alas, nothing takes the place of rubber in a corset. More intricate cutting and fitting of panels in a Berlei do compensate —but only if the exact figure-type fitting is obtainable. But our making battledress makes "for a chronic shortage of Berleis everywhere. . Like a true Briton you have accepted the hardship ~ \\ without complaint. Forbear just a little longer. J A Berlei executive is in America now, investiga- Immll ting synthetic rubber. Berlei hopes very soon to } reward your patience. Freedom-in-a-Berlei will /JJ come when Freedom is won —and maybe sooner! « Thanks are due ... We would like to express our gratitude to the many women toko have m helped mitigate our labour shortage—especially those who y without Jjj manpozoer direction, gave up their leisure and voluntarily undertook /Fa the regular hours of work at Berlei. Their labour has been of real Sd service to the community—producing not only foundation garments % 111 but also huge quantities of battledress and other apparel for the TSif C (I fighting forces. We thank them.

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