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Bay of Plenty Beacon, Volume 8, Issue 24, 14 November 1944, Page 3

A good word for the weed ! A famous London medical specialist (according to a recent cable) has just declared that tobacco is "a very useful sedative. It rests the brain and prevents the human machine I from overworking. ' The same eminent authority approves of smoking for women. lie says it is -the best l'a.shion introduced for them "because it steadies the nerves." Every smoker knows that. Rut much depends on the quality of the tobacco. Brands full of nicotine won't "rest the nerves/' and may affect the heart. And unfortunately, most, of the imported tobaccos contain an excess of nicotine, in which respect they differ essentially from the brands, produced by the National Tobacco Co., Ltd. (the pioneers of the tobacco industry in New Zealand) which, being comparatively free from nicotine raav be smoked all day long and no harm done. These tobaccos owe their delightf'u: fragrance and delicious aroma largely to the fact that they are toasted. No other tobaccos are. Ask for Riverhead Gold and Desert Gold (mild), Navy Cut. or Pocket or Cut' Plug No. 10 (full strength).