OPPORTUNITIES USED
ADVERTISING IN ENGLAND "The technique of advertising is much the same in Britain as. it is in New Zealand, except that space is used here to put over a real message and very few firms dsiregard the power of the daily Press," said Mr T. Grenfell,, formerly of Christchurch and now manager of a large mail order firm in Liverpool, when writing recently to a friend in Christchurch. "When I think of the price paid per inch for advertising here compared with that charged by the best newspapers in New Zealand, I cannot help but feel that some of your retail firms miss big opportunities by not using the Press more than they do."
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https://paperspast.natlib.govt.nz/newspapers/BPB19440623.2.35
Bibliographic details
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Bay of Plenty Beacon, Volume 7, Issue 84, 23 June 1944, Page 7
Word count
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116OPPORTUNITIES USED Bay of Plenty Beacon, Volume 7, Issue 84, 23 June 1944, Page 7
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