Page 3 Advertisements Column 3

Bay of Plenty Beacon, Volume 6, Issue 8, 25 September 1942, Page 3

o ESTABLISHED 1849 A mewing cat is never a iiiouser IT is the up-and-doing man who makes a good citizen. In times of Peace, when the world is building up its prosperity, the useful citizen is the one who works and conserves, so that he and his race may have strength to withstand the difficult days that are sure to lie ahead. When War comes, he does not shirk or whine — "a mewing cat is never a mouser " — but he puts on uniform, or works overtime in field or factory to support the forces with the sinews of war. His reserves of character and of funds go to make the Nation's strength. Already the members of the A.M.P. Society — out of their carefully conserved savings for Life Assurance — have loaned the New Zealand and Australian Governments over £51,000,000. They will go on increasing this contribution, if necessary, to the tune of about £500,000 a month, until Victory is won. A.M.P. SOCIETY A sure friend in uncertain times. THE LARGEST MUTUAL LIFE OFFICE IN THE EMPIRE Established 1849. (Incorporated in Australia) Head Office for N.Z.: CUSTOMHOUSE QUAY, WELLINGTON. W. T. IKIN, Manager for New Zealand. Bay of Plenty District Agent l J. N. BULLARD Goulstone Road, Whakatane- Phone 227 M. Hamilton District Manager, W. H. COLTMAN.