Page 3 Advertisements Column 1

Bay of Plenty Beacon, Volume 6, Issue 6, 18 September 1942, Page 3

I ESTABLISHED 1849 amt f How long will the War last ? THE War will last until we of the Allied Nations have m % mobilised sufficient strength to overcome the enemies f OWE WMj 0 f freedom. ~UB Ift that every pound we spend or waste on non>C/l essentials lessens our strength and prolongs the war. nrernm Every hour's work that any one of us holds back from iJbLSLKJii/ NATION . '. ', . , ' . , . , Tpr , the Nation s service lessens our strength and prolongs the War. The Nation's security demands that every citizen take up a ** full share of the burden; every man, every woman, every firm, every company, every institution. None can escape responsibility. To this end, this Society is regularly putting into New ; Zealand Government Loans all it can spare of its members' ! _ Life Assurance Savings. In New Zealand and Australia it is doing this to the tune of about £500,000 a month. Already it has lent the New Zealand and Australian Governments ' J ** over £5 1,000,000. It will go on giving of its strength in the certain faith that help to sh rten the War and bring ft us to victor y* BAKINO A.M.P. SOCIETY : \V sure S r ' ien d in uncertain times. I THE largest mutual life office in the empire I Established 1849. (Incorporated in Australia) this 3 Head Office for N.Z.: I CUSTOMHOUSE QUAY, WELLINGTON. feig P oVfdeT !^f o I W. T. IKIN, Manager for New Zealand. ciijSl Bay of Plenty District Agent : J. N. BULLARD Goulstone Road, Whakatane. Phone 227 M. small 6& j Hamilton District Manager, W. H. COLTMAN, Make WIN THE WAR National Savings

little Amazon, take care! Everywhere, women are pouring their f \ immense energies into the country's . i ~ tshi war effort. Not waiting for official j \■< |JpSj leadership or recognition, but dog- j j jjm& * gedly, steadily, purposefully going j j L;>WJ ahead on their own marvellous in- j J r; This exacting new life could so easily * j~^ It isn't so much the longer hours, the but muscles poorly supported, poor " \ ; | posture on the job. So, little Amazon, , 1? wjjjlji •' | N . ($, I look to your Berleis! In a Berlei your j f~p body is better balanced, better braced || | JjT| j | I^BNI to take strain. Long periods of duty ili | \\- | i "* tire you less. You'll do double your J \ i\ duty, with the aid of Berles!