Page 3 Advertisements Column 1

Bay of Plenty Beacon, Volume 5, Issue 3, 11 September 1942, Page 3

if"**/ JL tWi iTniryin J j m ■■ k A B _"V |w m U i amicus itPTus 'n we. inctwTA I ESTABLISHED 1849 Br«wcd at the Captairv Cook Brewery, Auckland How long will ! the War last ? War will last until we of the Allied Nations have X mobilised sufficient strength to overcome the enemies ' of freedom. It follows that every pound we spend or waste on non- _ essentials lessens our strength and prolongs the war, fTO MY/ON Every hour's work that any one of us holds back from the Nation's service lessens our strength and prolongs the War. The Nation's security demands that every citizen take up a ~ full share of the burden; every man, every woman,, every firm, every company, every institution. None can escape responsibility. To this end, this Society is regularly putting into New Zealand Government Loans all it can spare of its members' — — Life Assurance Savings. In New Zealand and Australia it is I doing this to the tune of about £500,000 a month. Already j it has lent the New Zealand and Australian Governments over £51,000,000. It will go on giving of its strength in the certain faith that this will help to shorten the War and brine I us to Victory. u "'"° A.M.P. SOCIETY A. sure friend in uncertain times. I THE LARGEST MUTUAL LIFE OFFICE IN THE EMPIRE Established 1849. (Incorporated in Australia) tfcis Head Office for N.Z.: baK " CUSTOMHOUSE QUAY, WELLINGTON. itig W. T. IKIN, Manager for New Zealand. B a y of Plenty District Agent : J. N. BULLARD " Goulstone Road, Whakatane. Phone 227 M. SMALL @£. Hamilton District Manager, W. H. COLTMAN.

pur saw ifca. WIN THE WAR ■WIBM National Savings

A man's fob'•••anil only a woman's strength | M ' Reborn... the spirit of pioneer parents. ( ' Women of other days stood shoulder < fm? to shoulder with their men, at the plough, in the palisade. Today, their -dig* j Jjm daughters stand beside their men, I too, in the hour of need. Doing a \ A man's work to do ... and only a ; ' "woman's strength. The wise war5. \ \ • working woman will not overestimate ! )|j t ; her resources. However strong, how- ' 1 ' ever To feminine muscles T - Ij ' f| , and internal organs against strain, f \ * MZ.W} every war-working woman needs a • , W__ Berlei, and needs to wear it con- ' W/ "' j stantly. Correct posture defeats ' I, ' 11 j fatigue. With a Berlei's scientific I 'IS 11 > A - I figure support, you able to work more re ' ess * You'll do your-