Page 3 Advertisements Column 1

Bay of Plenty Beacon, Volume 5, Issue 100, 4 September 1942, Page 3

Lady, we salute yon! Salute to a woman in uniform! She earns it by the job she does. Earns it I again by the way she looks. Impecc- i 40F- - ''* able grooming, shining competence t . V •. . one of an army of many smart \ Good looks in uniform depend upon a \ ' Berlei to tactfully suit austere lines ' - /fZwK : " *4* -1 to feminine curves. Competence de- {j % f \ pends largely upon a woman's ability / /''\ \' /CJk ' to stand up to long hours and 1111- , / hl, / /p\ t1 \ remitting strain. Here again, Berlei's If //|||jl J/ 1 E. \ I .ML 1 her faithful ally. The well-corseted j ' \jL&W\ 'Al' /jf! j figure, women war-workers have dis- ' f | 1 covered, can take it! A Berlei braces fes: :| Pjp delicate, unaccustomed muscles - I against strain .. . keeps the body \ / liPfi 1 in good posture so that it tires \ M JlflP JS 1 less quickly. JMo war-working woman, | <qt r*-. tfllilk 1 M ' however strong, however fit she may \ \ I A im herself, should be without a | i ~ J ' ~ WIN THE WAR pP^X Make f*' sacrifice.. National Savings

ESTABLISHED 1849 A mewing cut is never a mouser IT is the up-and-doing man who makes a good citizen. In times of Peace, when the world is building up its prosperity, the useful citizen is the one who works and conserves, so that he and his race may have strength to withstand the difficult days that are sure to lie ahead. When War comes, he does not shirk or whine — "a mewing cat is never a mouser " — but he puts on uniform, or works overtime in field or factory to support the forces with the sinews of war. His reserves of character and of funds go to make the Nation's strength. Already the members of the A.M.P. Society — out of their carefully conserved savings for Life Assurance — have loaned the New Zealand and Australian Governments over v v £51,000,000. They will go on increasing this contribution, I if necessary, to the tune of about £500,000 a month, until Victory is won. A. Me P. SHCIITI . A. sure friend in uncertain times. THE LARGEST MUTUAL LIFE OFFICE IN THE EMPIRE Established 1849. (Incorporated in Australia) Head Office for N.Z.: CUSTOMHOUSE QUAY, WELLINGTON. W. T. IKIN, Manager for New Zealand. I Bay of Plenty District Agent- J. N. BULLARD ! Goulstone Road, Whakatane*. Phone 227 M. Hamilton District Manager, 77. II- COLT?.!AN.

Chew Wrigley's regularly after every meal — that's when this healthful chewing gum is most valuable as an aid to digestion. Besides helping you to digest your food, chewing Wrigley's delicious gum is good for the teeth, it helps to keep them strong and healthy — and, remember sparkling teeth add to the charm of your smile. Three delicious flavours—P.K. (real peppermint), Spearmint (garden mint) and Juicy Fruit (deliciously different). Buy some today and always keep a supply handy in your pocket, purse or home. q nzu27 SAVETO WIN/ *40 NATIONAL , ajgfV SAVINGS frMr GROUP/ BAKING tJ*® m 1/3 pga**—- gMA?jL