Page 3 Advertisements Column 1

Bay of Plenty Beacon, Volume 05, Issue 80, 20 July 1942, Page 3

BAKING

{Latty 9 we salute you! Salute to a woman in uniform! She ' %s&F^^ earns it by the job she does. Earns it > Jpz I^J|gl|k again by the way she looks. Impeec- \ 4JK Jg>. - iable grooming, shining competence ; ;'& $Jp£i sp r \ \\ . . . one of an army of many smart '0> &^*J girls. \ - i €#97 Good looks in uniform depend upon a fij£X> /% "$ ' Berlci to tactfully suit austere lines * / — ! to feminine curves. Competence de- '<' i Lj(£\ t ' \ /^ pends largely upon a woman's ability / i/'/ 111/' \ A f ' to stand up to long hours and un- / i 1 /' \ f> J remitting strain. Here again, Berlei's f' 'R ' Vil >lt her faithful ally. The well-corseted \^ ; m\ 1 *ms£^ figure, women war-workers have dis~ fI ~ \% ~ |fc s vf> V \/ Twf - covered, can take it! A Berlei braces 1 "~ ~ 'M • delicate, unaccustomed muscles —- / Jf||f§i against strain .. . keeps the body ; . Jh*s* Sml' ''• in good posture so that it tires j , j Wfjg- I less quickly. No war-working woman, \i\ I ft \ j , j!I ; however strong, however fit she may Ij, j |- J |?f] I * V «HB^L l\f \f| jfJ I j imagine herself, should be without a \ '"/ \ ' /*. j , ' s yB(F iMfx* 1 W f/i 11 A?