Page 3 Advertisements Column 1

Bay of Plenty Beacon, Volume 05, Issue 79, 17 July 1942, Page 3

BAKING

if l*ady 9 we salute y©u! Salute to a woman in uniform! She [' k v - earns it by the job she does. Earns it , -r —7a11%\ I again by the way she looks. Impecc- \ ££■■ j able grooming, shining competence \ ,-,—\ .. . one of an army of many smart j. • Good looks in uniform depend upon a I 1 i&' I Berlei to tactfully suit austere lines ff~>&K //C \ - -^^^L*f r 1 to feminine curves. Competence de- 1/ y Aj»/*, A ' nends largely upon a woman's ability / /' ' "\ k > //**s} to stand up to long hours and un- /■ £ 1 /'"i 'It / ' remitting strain. Here again, Berlei's ' ' { '''A M vJ her faithful ally. The well-eorseied %i^^H' X 'A J , *S'tSm ' figure, women war- workers have dis- ' f ._ V ]%''f< \p*Z -x \ \' / ' covered, C«« take it! A Berlei braces I % j s N ' V - * ? JfiPL delicate, unaccustomed muscles _— / SBi ' against strain .. . keeps the body j H / ' in good posture so that it tires , j { 1 tSf/^l less quickly. No war-working woman, j<• <\ \\Y\\ ifPfilk P however strong, however fit she may ' \ / 1 H^f' ; $kw Hi iJi Jl imagine herself, should be without a ', • j /J . \ Ift IP Jill s 1