Page 3 Advertisements Column 1

Bay of Plenty Beacon, Volume 05, Issue 78, 15 July 1942, Page 3

. ' .w* 1 /7N CiJ ,>' * smartly cut, smartly finished. Ask to ! -* ;-r see the Clarion-Berwick range tomorrow. Bafb > • satisfy every taste — are made to meet today's demand for a hard-wearing smartISTYLE in £ VERY S TilC H ; BRIDGERS LTD. WHAKATANE

H I CM. I

V Lady, we salute you! Salute to a woman in uniform! She ;" "" "\ earns it by the job she does. Earns it j j again by the way she looks. Impecc- ! jiTr\i|® 1 able grooming, shining competence j ', r J .. . one of an army of many smart • * ./&£&• jßjiKf* * I Good looks in uniform depend upon a • f Berlei to tactfully suit austere lines .' * JO? | to feminine curves. Competence de- f n - j pends largely upon a woman's ability IA .j /s^h to stand up to long hours and un- - ?,'? / , Iffa /'\ '41 remitting strain. Here again, Berlei's , , J/■ X %*j jj|| j her faithful ally. The well-corseted figure, women war-workers have dis- E f ') > ! covered, can take it! A Berlei braces | * j delicate, unaccustomed muscles ;.. — O / iii/ 1 against strain ... keeps the body ' t m /Bp ] in good posture so that it tires j ;;. j i less quickly. No war-working woman, ||| | it il"*} tIPtIIL i however strong, however fit she may ! " / \ «||Bljpr A mtIB dMm * imagine herself, should be without a \\\ ,~ r i j!3 - J jl