Page 3 Advertisements Column 1

Bay of Plenty Beacon, Volume 05, Issue 77, 13 July 1942, Page 3

k% . - /7N a smart^' BRIDGERS LTD. I WHAKATANE I

Lady, we saSaste y®si! Salute to a woman in uniform! She ' earns it by the job she does. Earns it -^°Pfl|/\ again by the way she looks. Impecc- ' j able grooming, shining competence ► _ ] . . . one of an army of many smart jlsgpSjii \ A Good looks in uniform depend upon a Berlei to tactfully suit austere lines "\ '~ to feminine curves. Competence de- ii j \ J pends largely upon a woman's ability /j? T^i|pj/; \ to stand up to long hours and un- / '"j j j■ <| j **JI remitting strain. Here again, Berlei's 'iSf*' "J i/111l 1 J \ I her faithful ally. The well-corseted v \ \ j I f Xfigure, women war-workers have (lis- ■ : f I \ I " j N \ S ~"/' covered, can take it! A Berlei braces .:: j ' Xj i j|p| delicate, unaccustomed muscles ' jflllll against strain .. . keeps the body \ j |||P^ in good posture so that it tires lllfMli less quickly. No war-working woman, | 4} ' Flui T n however strong, however fit she may / T^t|s N |V ilr ill >d m Imagine herself, should be without a fj \ ]~J -