Page 3 Advertisements Column 1

Bay of Plenty Beacon, Volume 5, Issue 59, 29 May 1942, Page 3

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' / / IKb3b*B^/tdttm* &4*tce FRUIT-WHEAT Ua&e containing WHEAT "GERM (VITAM I N B.I) i The sensational demand for our new cake, now named 44 FRUITWHEAT" —a name that was chosen from over 30,000 received in ;! our recent Name-the-Cake competition — testifies to the public's wholehearted acceptance of a product designed for health and enjoyment. Every ingredient used has valuable health-giving properties, and the inclusion of over 10% Wheat Germ, the new substance so extraordinarily rich in Vitamin 8.1, makes this new Adams Bruce cake one of the finest Health-foods obtainable. Here is a delectable, intriguingly-flavoured cake that gives you a generous measure of valuable Vitamin 8.1 — so essential for energy, for sound nerves, for good digestion and for normal growth in children. And don't the children love it—yet every morsel does them good—supplying the important B. 1 vitamin that is lacking in their ordinary, every-day food. If you have not already tried Adams Bruce's new "FRUIT-WHEAT" Cake containing Wheat Germ, then get a pound or two to-day. It's marvellous ! A thrill for your palate ! A "lift" to your health ! The ideal cake for every occasion. IJuUmm • Qhui>- SZetdajtd'j QoMjl Spmahits