GIRLS HELP

Bay of Plenty Beacon, Volume 5, Issue 21, 25 February 1942, Page 5

GIRLS HELP

BUILDING BRITISH MOTOR

CYCLES

HIGH QUALITY MAINTAINED

To-day, the makers of the thousands of B.S.A. cycles and motor cycles giving reliable service on Australian roads are engaged on high speed production of their counterparts, modified perhaps for the special job of work in hand, but proving just as, serviceable to their riders. And with this production is accumulating a reserve of experience that will benefit the riders of the future in noi small degree. Rolling from the production lines In hundreds, B.S.A. machines are now more and. more the product oi female hands, but the girls who have now taken over mens' jobs are fully capable of maintaining B.S.A. traditions of excellence. In machine shops and assembly lines they ore working for the day when cycles may be fully exported overseas in ever increasing numbers. But B.S.A. workers are not only working hard, they are helping on the Avar effort by substantial contributions to the War Savings and bv maintaining a strong works' Home Guard and Air Training. Recent figures show that throughout the B.S.A. Company, workers had purchased an average of ten certificates each, and each week upwards of £2000 is handed - over by employees for use in the war effort. And hand in hand with this constant striving for victory goes steady planning for the future, surprising developments in manufacturing technique, and improvements in design and finish that will keep the B.S.A. machines well to the forefront of their contemporaries for years.