Page 3 Advertisements Column 1

Bay of Plenty Beacon, Volume 5, Issue 11, 2 February 1942, Page 3

fORTHiSS£MSAT!ONM GOHCAKE **4ADAMS BRUCE CoJumWHEAT GERM,„r« M ,N» c I Health Authorities have recently emphasised the i lack of Vitamin 8.1. in our ordinary daily diet, pointing out that this vital ingredient is unfortuna- | tely extracted from our everyday food by modern j refining processes. Vitamin 8.1. is a particularly i valuable vitamin, being essential for energy, sound nerves, good digestion and for normal growth in children. Thus the process recently perfected by the New Zealand Wheat Research Institute for the utilizing of Wheat Germ— a substance extra- | ordinarily rich in Vitamin B.l.—offers a marvellous j opportunity of rectifying this deficiency. , I Taking advantage of this valuable discovery, Adams Bruce ! have produced a sensational new cake containing no less than i 10% of Wheat Germ, and including only wholemeal flour and raw sugar among its other ingredients. Here is a i wonderful health food — probably the richest in Vitamin 8.1. content you can buy. Yet so delectable, so intriguingly different is its flavour, that it will appeal strongly to even I the most blase palate. Everybody will like it! The kiddies .jt particularly will enjoy every morsel —and every morsel is good for them. Get a pound or two and try it! And at the same time get a free entry form in the Name-the-Cake | competition we are running to introduce this new cake. , We want a trply original and appropriate name for this | unique cake, so give us your suggestions. A prize of £10 | will be paid for the best name received, and 50 consolation « prizes of 5j- orders for goods, on any Adams Bruce Shop, ** awarded for other worthy efforts. CONDITIONS OF CONTEST This Adams Bruce Name-the-Cake Contests FREE and open to everyone except employees of Adams Bruce Ltd. and their Advertising Agents . . . Any number of entries may be sent in, and become the property of Adams Bruce Ltd. Contest closes midnight, April sth, 1941. The judges are Mr. J. Howitt, Newspaper Advertising Manager ; and Mr. D. Cody, Advertising Specialist ; whose decision will be final. Results will be announced by Saturday, April 26th, 1941. Hand in your entry at any Adams Bruce Shop or Agency. '^ Q(mo-