A CHRISTMAS MESSAGE

Bay of Plenty Beacon, Volume 4, Issue 197, 24 December 1941, Page 6

A CHRISTMAS MESSAGE

"Business is Business," goes the saying, meaning, we suppose (if it means anything), that business is super-human or sub-human. The plain fact is that it is conducted between human beings, and perhaps at Christmas time we may be permitted to remember our "common day" and the frailties to which we are all heir. All of which is leading up to the point that we intend to have an editorial '''day out," and tell our customers what we think of them, God bless 'em. We can't run a business without them, anyway. They are all good fellows to a man. They value a square deaf and give one." They rarely complain, and if the letter of praise for a spot of good service comes even less readily to the pen that the "blast," that is human and the common lot. If one of them occasionally goes "berserk" over a reminder' from the Accountant, well, that is human, too. In cooler moments it is realised that our easy credit to the feAV is an injustice to the many, and, further, that adherence to terms is a real bulwark to the sound business against those who quote low prices at their creditors' expense. To those who experience that uncomfortable period when money is "tight," avc suggest, as a good resolution for theNNeA r Year, that they get in before the Accountant and write to us first. An organisation built up of human beings has human Avcaknesses, and avc at "The Beacon" lay no claim to perfection. We do, lioavever, claim to have a sincere desire to giA'C the best serA'ice Avhieh is in us to giA r e. We> are determined in 1942 to take a stride' nearer perfection . To our customers: eA r erj r Avherc we want to say: "Thank you for the past—good wishes for the future."