Page 3 Advertisements Column 1

Bay of Plenty Beacon, Volume 4, Issue 124, 2 July 1941, Page 3

c^atAKE BRUCE WHEAT GERMcviTAM.Nao Health Authorities have recently emphasised the lack of Vitamin 8.1. in our ordinary daily diet, pointing out that this vital ingredient is unfortunately extracted from our everyday food by modern refining processes. Vitamin 8.1. is a particularly valuable vitamin, being essential for energy, sound nerves, good digestion and for normal growth in children. Thus the process recently perfected by the New Zealand Wheat Research institute for the utilizing of Wheat Germ— a substance extraordinarily rich in Vitamin B. I .—offers a marvellous opportunity of rectifying this deficiency. Taking advantage of this valuable discovery, Adams Bruce have produced a sensational new cake containing no less than 10% of Wheat Germ, and including only wholemeal flour and raw sugar among its other ingredients. Here is a wonderful health food — probably the richest in Vitamin 8.1. content you can buy. Yet so delectable, so intriguingly different is its flavour, that it will appeal strongly to even the most blase palate. Everybody will like it! The kiddies particularly will enjoy every morsel —and every morsel is good for them. Get a pound or" two and try it! And at the same time get a free entry form in the Name-the-Cake competition we are running to introduce this new cake. We want a truly original and appropriate name for this unique cake, so give us your suggestions.. A prize of £10 will be paid for the best name received, and 50 consolation prizes of 5(- orders for goods, on any Adams Bruce Shop, awarded for other worthy efforts. CONDITIONS OF CONTEST This, Adams Bruce Name-the-Cake Contest is FREE and open to everyone except employees of Adams Bruce Ltd. and their Advertising Agents . . . Any number of entries may be sent in, and become the property of Adams Bruce Ltd. Contest closes midnight, April sth, 1941. The judges are Mr. J. Howitt, Newspaper Advertising Manager ; and Mr. D. Cody, Advertising Specialist; whose decision will be final. Results will be announced by Saturday, April 26th, 1941. Hand in your entry at any Adams Bruce Shop or Agency. Ofhutt- SLexdajn/Lj &aJkjL S^££wlUts ■ . V h : —• WHOLESOME . .' SWiiET.. ||GiiQjjjjf lljiL : PURE <|w c fSJ|j _____ _ = - HIGHLANDER the safe MILS