THEY BUY BOMBERS

Bay of Plenty Beacon, Volume 4, Issue 304, 12 May 1941, Page 2

THEY BUY BOMBERS

LONDON FASHION FROCKS FUND OF 2.000,000 DOT.LARS Twenty-two bombers, costing- two million dollars can be built for Britain every year bv the United States as a result of the decision of Gupta in Edward Mo'yncux, famous throughout the world as an arbiter ol women's fashionis. When the Nazis swooped across France, Captain Molyneux left bis. Paris salons, which supplied the leading fashion, houses of New York, Chicago and Hollywood not to mention Canada. He decided to carry on from May fair and soon his 200 work-girls were overwhelmed by the. requests received, by cable for morning and afternoon, frocks,, "tailor mades," and evening gowns, The buyers didn't bother about prices Irom cine of his repute. To-day there are about twenty American fashion houses, each ordering 45 models a year and a minimum number of repeats is 25 for cach model. Therefore each order represents £20, 000 worth of business. A Canadian house takes 60 models {mnually. Payments are made by these houses in dollars, so creating handsome dollar reserve with which Britain can purchase war ;naterials. "My spring collection is already ■:in the high seas," Captain Molyneux told an interviewer. "The time element is of great importance and if a collection takes too long, say six weciksi, to get there, it becomes dated. Therefore shipping arrangements are being speeded to assure quick delivery."