Page 3 Advertisements Column 4

Bay of Plenty Beacon, Volume 3, Issue 287, 26 March 1941, Page 3

•7TADAMS BRUCE I WHEAT GERMiyiTAMinti) ; Health Authorities have recently emphasised the J lack of Vitamin 8.1. in our ordinary daily diet, j pointing out that this vital ingredient is unfortuna- j tely extracted from our everyday food by modern refining processes. Vitamin 8.1. is a particularly | valuable vitamin, being essential for energy, sound & nerves, good digestion and for normal growth in children. Thus the process recently perfected by the New Zealand Wheat Research Institute for the utilizing of Wheat Germ— a substance extraordinarily rich in Vitamin B. I.—offers a marvellous opportunity of rectifying this deficiency. Taking advantage of this valuable discovery, Adams Bruce !/irw P roc ' uce< ' a sensational new cake containing no less than 10% of Wheat Germ, arid including only wholemeal flour and raw sugar among its other ingredients. Here is a wonderful health food — probably the richest in Vitamin B. I. content you can buy. Yet so delectable, so intriguinglydifferent is its flavour, that it will appeal strongly to even the most blase palate. Everybody will like it! The kiddies particularly will enjoy every morsel — and every morsel is good for them. Get a pound or two and try it! And at the same time get a free entry form in the Name-the-Cake competition we are running to introduce this new cake. We want a truly original and appropriate name for this unique cake, so give us your suggestions. A prize of £10 will be paid for the best name received, and 50 consolation prizes of 5/- orders for goods, on any Adams Bruce Shop, awarded for other worthy efforts. CONDITIONS OF CONTEST This Adams Bruce Name-the-Cake Contest is FREE and open to everyone except employees of Adams Bruce Ltd. and their Advertising Agents .. . * ' Any number of entries may be sent in, and become the property of Adams Bruce Ltd. Contest closes midnight, April sth, 1941. The judges are . Mr. j. Howitt, Newspaper Advertising Manager; and Mr. D. Cody, Advertising Specialist; whose decision will "be final. Results will be announced by Saturday, April 26th, 1941. Hand in your entry at any , Adams Bruce Shop or Agency. Oleitx (J&tdanjcL'j Qakjt SpmnJlkh IroiSlr^ - I q. HEALTH IN A BOTTLE Lion Ale"' is pronounced by all to j be a brew of the highest quality. So pure, so clear and so beneficial, , that it is truly a pleasure to have a thirst that calls for a ' "Lion" to quench it. In |ii iJ kßr t • Brewed at the HON BREWERY. Khyber Pass