Page 2 Advertisements Column 4

Bay of Plenty Beacon, Volume 283, Issue 283, 14 March 1941, Page 2

fgZICAKE BRUCE WHEAT GERM(vitaminb.i) Health Authorities have recently emphasised the lack of Vitamin 8.1. in our ordinary daily diet, pointing out that this vital ingredient is unfortuna- ! tely extracted from our everyday food by modern : refining processes. Vitamin 8.1. is a particularly , valuable vitamin, being essential for energy, sound nerves, good digestion and for normal growth in children. Thus the process recently perfected by ! the New Zealand Wheat Research Institute for the utilizing of Wheat Germ— a substance extraordinarily rich in Vitamin B. I .—offers a marvellous ; opportunity of rectifying this deficiency. I Taking advantage of this valuable discovery, Adams Bruce i have produced a sensational new cake containing no less than ; 10% of Wheat Germ, and including only wholemeal flour j and raw sugar among its other ingredients. Here is a wonderful health food — probably the richest in Vitamin 8.1. i content you can buy. Yet so delectable, so intriguingly i different is its flavour, that it will appeal strongly to even j the most blase palate. Everybody will like it! The kiddies particularly will enjoy every morsel — and every morsel is good for them. Get a pound or two and try it! And at the same time get a free entry form in the Name-the-Cake ! competition we are running to introduce this new cake. ! We want a truly original and appropriate name for this j unique cake, so give us your suggestions. A prize of £10 will be paid for the best name received, and 50 consolation i prizes of Sj- orders for goods, on any Adams Bruce Shop, ' j awarded for other worthy efforts. i CONDITIONS OF CONTESt j This Adams Bruce Name-the-Cake Contest is FREE and open to every&ne I except employees of Adams Bruce Ltd. and their Advertising Agents ... j Any number of entries may be sent in, and become the property of Adams i Bruce Ltd. Contest closes midnight, April sth, 194 i. The judges are j Mr. J. Howitt, Newspaper Advertising Manager; and Mr. D. Cody, j Advertising Specialist; whose decision will be final. Results will be j announced by Saturday, April 26th, 1941. Hand in your entry at any Adams Bruce Shop or Agency. '

Qltux JZmland'j &akz Sp££ialiitJ <► fij * S t l f - , L A* Xj ;;;. ■■