Page 7 Advertisements Column 2

Bay of Plenty Beacon, Volume 3, Issue 7, 2 September 1940, Page 7

;{ BEGINNINO FOR vA] in a Spring Berlei from BRIDGERS! Winter's ended, thank goodness. Everything's beginning again—and you want to make a new beginning too. That means starting with your clothes, of course — and so of course starting with your Berlei, for the only way you'll look as fresh as a spring daisy is by having a spring Berlei beneath. It's a Timely Tip, whatever your Type for you'll wear your clothes with an air if you wear them the right way — with the right Berlei beneath, made to control-you in the way and place you need it most, and TURN THAT WAYWARD CURVE INTO THE CURVE OF . ' . * BEAUTY! WIDE RANGE OF THE NEWEST BERLEIS NOW ~ IN OUR CORSET SALON AND FREE FITTINGS A FEATURE BRIDGERS LIMITED. WHAKATANE NEARLY SO ... AND STILL A CHARMER "jVTEARLY fifty... and undeniably big. Yet men still turn to look at her.. . seek her com- ) pany — yes, even when pretty debs are about. 1 \ \ */ The truth is, her age and weight simply don't I y^i/WK matter. She's such jolly good company. She * simply never tires. The secret, she'd tell you /f > ' l jgjß / bang-out, is to look both your size and your age .\lf jp ' /\ /j| , \ in the eye, and go for a corset that gives what is j \ \ § That support makes all the difference! As soon . [f / I fflff \|/ J as you slip into a Modaire Practical Front you £ / 1 S|[ \ \Yjlm 1 know it! The strain is gone. Sagging flesh and f " \ J0 j ■' weak muscles are first lifted into place by the / { - V .>■ strong inner bands of elastic. Then the found- m \ i v y***' 'I 1 "• ation is fastened to do its job of smoothing and y W'J : i smartening. You're thrilled with your flat front J| \ ! and back line .. . with the comfort and fit the v ■■."J adjustable laces give daily. Then off you go .• • / i' 5 I ' shopping, calling, getting about to everything. i Jk\JF \' i "Don't you ever tire!" friends ask. Not you I I / 1 | Not in your Modaire Practical Front! -