Page 7 Advertisements Column 3

Bay of Plenty Beacon, Volume 3, Issue 202, 21 August 1940, Page 7

I SPRING FASHIONS . WE ARE NOW, SHOWING ;I : . the NEW SEASON'S GOODS Spring Coats and Costumes Smart Millinery Beautiful Frocks in Exclusive i Designs A huge stock of Spring Dress Materials to choose from THE NEWEST*and the LOWEST - ALWAYS ; THE FASHION HOUSE . BRIDGERS LIMITED Jr «*. \ WEIGHT DOESN'T.' MATTER WHEN THE I'" '| ' II N E IS RIGHT. i P counts! How easy it is to forget your weight in a Berlei like this! It supports the weight, and gives the the limelight! "• " And it is but one of many beautiful Berleis ; designed for large figures. New control —*—if \\i PV" features, new controlling fabrics, new secrets f j r yJ~ \ \ i of cut, conspire to distribute those extra / f | I , I pounds in a way that gives you better pro- j T \ * portions, better balance, slimmer lines; Jn s fact, completely makes your figure over. | » ' The lovely 1940-4! figure, with its feminine , | waist, glass-smooth hips and beautifully flat . 7. }\ I back agd front line . . and an air of distinction j H these yours in your true-to-type j !|T ' j Berlei. |) I ) See the dozens of big-woman foundations \ j Sy 1 I - n/ j I * Berlei has prepared for the new figure beauty! - I | I ; /jj They're showing in the better shops NOW! [ £ rienc "mi * ] Berlei has simplified fitting to (f\\, j figure-type by giving every i i I figure a number. So., just as 1 - I you ask for a si%e zo dress, or a siqy 7 glove . . now you L-.— •can give the number of your V I / figure too. A.sk the corsetien \| / for it when you see about your II 11 vipiat " Fit TIE IiTIIKE mm