Page 7 Advertisements Column 3

Bay of Plenty Beacon, Volume 2, Issue 186, 15 July 1940, Page 7

Bridgers' Fashion Sale NOW IN FULL SWING All Showroom Goods at Clearing Prices. Buy now for the future, Prices will be Higher ! !'! The Fashion Sale BRIDGERS LIMITED WHAKATANE / LET BERLEI BRING YOU \ BACK TO BEAUTY FORGET your hips and birthdays. Berlei \ proves it's line that counts. And no found- \ ] mm ation gives a more beautiful line than Berlei. , \ I ,; 1 With anything like the comfort. For Berlei has JI : /m specialised in the big figure for years. And y ONLY Berleis are made expressly to your 'p, ' Every section, every line of your Berlei is , designed, cut and stitched to solve YOUR figure problem and yours alone. Support is built in J exactly where slack muscles need it, ease where j movement demands like wearing a j i With weak flesh supported, weight dis- / 1, tributed . . . your whole posture improves A \ jTj| \ at once. The strain that comes from in- \j)| lIVhHB adequate corseting is gone. You stand better, J I Ijußra SH^H. walk better, look better. Gone too, is the stiff f J r . corseted look —for Berleis are flexible ... born I to live a useful active life in. Be fitted with your / B true-to-type Berlei and a new heauty, a new { ILJ i f j youthfulness are yours at once. I I BBHl'' a .—(A_ v Berleihas simplifiedfitting to ]l\ ( lA /\\ \ figure-type by giving every \1 J figure a number. So., just as \/Vi \~/Jf you ask'for zo dress s '• I yf ijf or a si%e 7 glove . . now you injHHBnBBk / \ vfjl M can & ve the number of your MM BHfIEV I// y |i figure too,. Ask the corsetiere JmM ■ . -Jjj for it when you see about your [y jr~f * FOR THE MATURE FIGURE*