THE NEW SCHOOL TIE

Bay of Plenty Beacon, Volume 2, Issue 184, 10 July 1940, Page 2

THE NEW SCHOOL TIE

♦ UNUSUAL OVERSEAS WAR EXPORT TAKEN UP BY MANCHESTER The Old School Tie, beloved by middle class Englishmen and ridiculed even by the wearers in a goodhumoured- way, is doing some real good at lastt, though in less insular guise. It is Avinning a war tirne economic victory for Britain. The news comes from Manchester, i a place among all others where men ■ are judged by deeds, not neckwear. Manchester manufacturers say that ' high quality coloured woven tie cloths in fine filament rayon yarns are attracting increasing attention . in many overseas markets. Previously much of the world I . trade has been in pure silk material . produced in Austria and Chechoslovakia. Britain has stepped in , with rayon and silk and rayon mix,ture tie cloths comparable with any formerly coming from the Continent and now prevented from being exported owing to the Allied blockade. Although the ramges also include purely decorative' materials, for women as well as men, much of the cloth is for "ties with a meaning*" The patterns :vnd coloured stripes are not those of famous British public schools, but are in the colours r of clubs, regiments, schools, colleges and universities of countries overseas. I Empire countries are particularly interested in goods of this type, according to the Manchester manufacturers of the New School Ties.