SIGNS OF CHRISTMAS
SHOP WINDOW DISPLAYS
NOTE OF OPTIMISM'
Shop Avindows are perhaps responsible more than anything else for making people aware of the fact that Christmas is rapidly approaching. One is apt to forget that Christmas is only a week away until a walk dowii the Strand brings the fact home. Shop windows are certainly a powerful influence in creating a
Christmas atmosphere, and the gen eral appearance in the Strand serve 1 as an attractive reminder that Chrisl
mas is near. The bright displays in many of the windows strike a note of optimism that the coming festive season will be as true to tradition as ever, and, judging by the variety of goods on show, the gift buyer's range will be as unrestricted as in the past. They give no indication that this is New Zealand's first war Christmas
in 21 years. The Christmas rush proper has not yet begun but there are signs that it is about to start, the Strand on Friday night presenting a particularly busy scene. Cars were parked in every available space and the number of shoppers was the greatest for some time. The prospects are that the 1939 Christmas shopping period in Whakatane will be as busy as any of its predecessors.
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https://paperspast.natlib.govt.nz/newspapers/BPB19391218.2.26
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Bay of Plenty Beacon, Volume 1, Issue 102, 18 December 1939, Page 5
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211SIGNS OF CHRISTMAS Bay of Plenty Beacon, Volume 1, Issue 102, 18 December 1939, Page 5
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