YOU CANT BEAT ADVERTISING

Bay of Plenty Beacon, Volume 1, Issue 28, 26 June 1939, Page 7

YOU CANT BEAT ADVERTISING

The South Australian Agent.Gen-ei-al, Sir Charles MeCann, is a firm believer in advertising and for soma time has been wrestling with the Australian Moat Board for £10,000, in order to ''publicise" the merits oi Australian lamb. "Our position to, day, '' Sir Charles says, ''is that our ! industry is basking in the reflected glory of an intense publicity cami paign financed by New Zealand." He i claims the quality of the Australian . product has improved to such a degree that it should be sold on its i merits. "'There is much to indicate in almost every lnrtchcr shop one sees that the contents of the window ate New Zealand Down cross 'specially fattened on sunlit pastures,' but ni mention that a percentage in very many instances of the window's contents is Australian!" If what Sir Char £ les says is retail butchers at Home are benefiting at New Zca. land's expense. ''I carefully revised the contents of an cxccllcntly arrang. Ed, meat display in a butcher's shop close to our office. The window contained seven show cards extolling the vii'tues of New Zealand lamb, but of the cut-up -joints I could not identify any from New Zealand; the lamb was Australian, the pork English and the beef Argentine . . . To-day we* are shipping an increased proportion of quality equal to anything New Zealand is producing, so much so that substitution is possible without detection by the customer." "CURSE OF FARMERS' UNION" ''A curse of the Farmers' Union is that members do not state their opin. ions at the meetings but discuss any matters afterwards, said the secretary of the Kaiapoi branch of the Mr J. E. Rowlands, at a branch meeting when members of the Eyre County Council attended, and explained the steps that bad been taken at two recent drainage, conferences at Rangiora. "We are little better than children if wc sit here and don't discuss the questions that arise, and if you don't speak now you deserve to be flooded out," concluded Mr Rowlands.