RIVAL OF BUTTER

Bay of Plenty Beacon, Volume 1, Issue 16, 26 May 1939, Page 2

RIVAL OF BUTTER

SALES OF MARGARINE j VITAMIN CONTENT CLAIMED COMPANY'S HUGE TURNOVER Few people in New Zealand an aware of the enormous amount o margarine consumed in Britain. Till product is a serious rival to butte and tlic New Zealand article has ti meet steadily increasing compctitioi How great that competition ma; be is evident in observations madi 9 recently in London by Mr Albert vai | den Bergh, chairman of van de: ' Berghs and Jurgens, • Ltd., London Mentioning a popular brand of mar garine retailing at 8d per lb in th United Kingdom, lie s a.id sales ha< reached a record height. The com pany had also been highly success ful, he said, in marketing othe grades "those grades of margarin which are particularly suited to con sinners with limited incomes. Her again wc have been able to establis trade on a branded Jine. ■* 4d and 5d Per Pound "The housewife quickly appreciate the unwritten quality guarante which she gets with every brandc •I'ticle she buys, and when at 5d pe pound she can purchase—margarine containing vitamins A and D, sh has not hesitated to avail herself c the opportunity, and sales of hav been fully maintained in spite of st vere competition from lowcr-price lines 1 . Where necessary this compet tion has been met by the introduc tion of ai new brand -— — which scl! to the consumer at 4d per pound Thi fl ha.s been the means of retain in to your company business whic might., otherwise have been lost t the competition, referred to, and a though —— has only been on th market since November. It has pro\ ed a useful aiul popular addition t cur range of products.. " Net Profits Over <t1,000,000 Net profits of the company for th year were stated to be £1,140*92*. preference stock required £297,6'}; and a dividend of 12% per cent pe annum on ordinary stock absorbe £656, 250, leaving a surplus of £I 8 7; 054. out of whicli it was proposed t allocate £100,000 to general reserve leaving £37,0.14 to be added to ih balance on profit and loss account which, with the balance of £150-47 brought forward from 1937 amount cd to £187,525.