"STAR'S" NEW TYPE

Auckland Star, Volume LXXI, Issue 225, 21 September 1940, Page 8

"STAR'S" NEW TYPE

j EXPERT APPRECIATIVE jj J Better Service To Advertisers «! J "MR. RODERICK MACKENZIE. head of | j ■ * the Machinery Department oi Car- 9 j mirhael and Co.. Sydney. and an arkno-v- 9 , I ledged expert on modern typography, writes 9 a in apprc-iction of the "Auckland Starr/* ■ I I introduction of the latest typeface. He • 1 I says:— 9 9 -I was very pleased to receive a copy of a 9 the 'Star* for Monday. September 2. This g 9 was the issue in which you mace a change- | J over from the older facc to the new 5-pomt 9 J lonic. I j I "The appearance of the classified adver- ® I Using Is splendid. Despite the smaller ' ; | body tace. we are sure that It has Increased J I the legibility of these small advertisements. ! I This will 110 doubt be reflected in the J I appreciation of advertisers by an increased j I volume. ■ j I "The newsprint restrictions in Australia • I have been responsible for quite a number of ■ ! I the larger daily papers not only Introducing • I I the smaller body sizes for their advertising. • | but in reading matter as well. The latest ■ ! I change-over was the Hobart 'Mercury.' " • ' • ® I